Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. Mac users got word in November that Bing Ads had started work on the Mac version for release in early summer 2016, and here we are. The team announced the beta version is available in the US at SMX Advanced in Seattle on Wednesday.
The Mac version has parity with the PC version of Bing Ads Editor, which underwent a redesign in May, gaining processing speed, multiple-account sign-in and cross-account cut-and-paste, among other features. The high speed was one thing I noticed immediately while testing BAE for Mac this week. Here’s a look at the main campaign editing interface. You’ll notice the layout is similar to AdWords Editor 11, with vertical navigation in the lower left column. A couple of noteworthy features of BAE: advanced search and Advanced options capabilities. You can easily build and save multi-dimensional queries with advanced search. From the Advanced Options drop-down, you can do things like adjust multiple campaign budgets by a percentage or fixed amount with minimum and maximum thresholds in BAE.
Users can also import campaigns from AdWords into BAE. The release of a Mac version marks a significant milestone and underscores a shift in engineering priorities that has been apparent over the past year, with a number of top–requested features getting checked off the list. After paying lip service to Mac users — and surely missing out on new business — for years, Bing Ads listened and has delivered a solid beta when it said it would. All users can sign up for the beta today. Bing Ads will begin accepting beta testers from the US first, English-speaking users in other countries by the end of summer, and later for other supported languages and markets. Comments comments.
Bing Ads Editor for Mac is now available! – It’s out of BETA and downloadable now from. Bing Ads Editor was running in beta format in America since last June, but as you can find on the offical Bing Ads blog, It’s been years that Mac users have wanted the editor functioning on non-PCs. And the Mac version of the desktop editing tool for Bing Ads campaigns is, in my mind, long overdue.
Good to see Microsoft have finally accepted that not everyone who uses Bing Ads uses a Windows-based computer. Very magnanimous Microsoft! The Mac version is a carbon-copy essentially of with the Windows desktop version, including the functionality to manage multiple accounts as well as the ability to copy and paste items from one account to another.
Anyone who’s tried (and probably failed) knows that making multiple updates to Bing Ads campaigns via the usual web based GUI can be very slow indeed (but this is the same with Google Adwords to be fair). Which is why we’ve all been hankering for a desktop tool for so long now.Bing Ads Editor lets advertisers and agencies alike build out campaigns and make loads of changes at once. You can also make edits to campaigns and accounts without setting them live. We think this might make Bing a more competitive marketplace, as to date it’s famously been a bit of an afterthought for most advertisers and agencies. It won’t make more people use bing as a search tool – but we may see prices rise for advertising as more advertisers begin using the medium. Again you can download Bing Ads Editor for Mac.
Let us know what you thin of it in the real world!
Bing Ads Editor for Mac is now available! – It’s out of BETA and downloadable now from. Bing Ads Editor was running in beta format in America since last June, but as you can find on the offical Bing Ads blog, It’s been years that Mac users have wanted the editor functioning on non-PCs. And the Mac version of the desktop editing tool for Bing Ads campaigns is, in my mind, long overdue.
Good to see Microsoft have finally accepted that not everyone who uses Bing Ads uses a Windows-based computer. Very magnanimous Microsoft! The Mac version is a carbon-copy essentially of with the Windows desktop version, including the functionality to manage multiple accounts as well as the ability to copy and paste items from one account to another.
Anyone who’s tried (and probably failed) knows that making multiple updates to Bing Ads campaigns via the usual web based GUI can be very slow indeed (but this is the same with Google Adwords to be fair). Which is why we’ve all been hankering for a desktop tool for so long now.Bing Ads Editor lets advertisers and agencies alike build out campaigns and make loads of changes at once. You can also make edits to campaigns and accounts without setting them live. We think this might make Bing a more competitive marketplace, as to date it’s famously been a bit of an afterthought for most advertisers and agencies.
It won’t make more people use bing as a search tool – but we may see prices rise for advertising as more advertisers begin using the medium. Again you can download Bing Ads Editor for Mac. Let us know what you thin of it in the real world!
Bing Ads Macros
Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of Editor, label management are now in Bing Ads Editor for Mac. Users of either the Mac or Windows version of Editor can now revert changes faster. Bulk structured snippet managment is now available in the Windows version of Editor and will be coming soon to the Mac version. Label management in Bing Ads Editor for Mac Labels can help search marketers organize their accounts in ways that are meaningful for them so they can filter and pull results and make changes faster. For example, they may want to create a label for evergreen ads vs. Sale ads to easily see performance at a glance.
Bing Ads Editor For Mac
Labels can be created in the Shared Library section: The labels can then be applied at any level of the campaign right in Editor: Structured snippet management Structured snippets function as an additional tool in text ads that allows advertisers to create lists of a category. For example, lawyers could list the type of law they practice, or food delivery services that cater to certain diets can highlight the types of cuisine they offer. As with labels, there is now a section in the Shared Library of Editor (on Windows only now, but will be coming to Mac) where structured snippet extensions can be created and managed: The available structured snippets can then be applied to the campaign or ad group level to be eligible to appear with ad copy: Bulk ‘undo’ for all changes Make several changes and you need to wipe them clean? There is now also an option to revert to the original version of what you had, effectively undoing all changes you’ve made to a campaign. This option now appears under the “Revert” section in both the Mac and Windows version of Bing Ads Editor: All features are now available in the most recent version of Bing Ads Editor. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.
Staff authors are listed.
After running in since last June, Bing Ads Editor is. The Mac version of the desktop editing tool for Bing Ads campaigns has been at the top of advertisers’ feature requests lists for years. The Mac version has parity with the Windows desktop editor, including the ability to manage multiple accounts and copy and paste items across accounts.
Anyone who’s tried knows that making multiple updates to campaigns through the web interface can be very slow going (as it is with AdWords). That’s where the desktop tools come in. Bing Ads Editor enables advertisers to build out campaigns and make several changes at once. Advertisers can also make edits to campaigns before pushing them live. The availability of a desktop editor for Mac could increase adoption of Bing Ads by Mac-heavy advertisers and agencies.
Bing Ads Intelligence For Mac
The beta has largely been well received by advertisers, and Bing says the Mac Editor is now faster than it was in beta. Advertisers can download Bing Ads Editor for Mac.
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